Cookie Policy
Pozsonyi Dent uses cookies, browser storage and tracking technologies on its Hungarian and English website. This policy explains essential, analytics and advertising technologies, including Google Analytics, Google Ads and Meta Pixel, and describes how you can manage your consent.
Support core website features, language preferences and consent choices.
Google Analytics helps us understand traffic and improve the website.
Google Ads and Meta Pixel help us measure the performance of our advertising.
1Scope of this policy and the controller
This policy applies to Pozsonyi Dent and its https://pozsonyident.hu website, including Hungarian and English pages.
This website belongs to Pozsonyi Dent dental clinic. The data controller’s full legal identification details and privacy contact information are available in the clinic’s Privacy Notice.
2What are cookies and similar technologies?
Cookies are small text files stored by a browser. Websites may also use local browser storage (such as localStorage or sessionStorage), as well as network tracking requests and pixels. These are different technical mechanisms, but each may involve processing visitor information.
Cookies can be session-based (typically lasting until the browser session ends), persistent (lasting for a specified period), first-party or third-party. Cookies are not executable software, but their identifiers and related browsing records can constitute personal data.
These technologies support website operation, remember language and consent settings, help us understand site use and measure visits generated by advertising.
3Cookie categories, legal basis and retention
We categorise technologies according to their purpose. Strictly necessary technologies support a service requested by the visitor. Analytics, advertising and other non-essential technologies require prior consent.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
Strictly necessary | Pozsonyi Dent, Complianz, Polylang | Website operation, security, consent management and language selection. | Session–1 year | Essential operation |
Preferences | Pozsonyi Dent / site features | Convenience features not strictly needed for the requested service. | Configuration-dependent | Consent if non-essential |
Statistics | Google Analytics | Traffic reports, website activity and measurement events. | 1 minute–2 years | Consent |
Marketing | Google Ads, Meta | Ad clicks, conversions and campaign measurement. | Approx. 90 days | Consent |
Where personal data is processed on the basis of consent, the relevant legal basis is Article 6(1)(a) GDPR. Essential activities may rely on another appropriate legal basis depending on the specific processing. Permission to store a cookie and the GDPR legal basis for the related personal-data processing are linked but separate legal questions.
4Detailed list of cookies and trackers
4.1 Essential, consent-management and language cookies
The site uses consent-management technology and Polylang language selection. Consent cookies also remember when a visitor rejects optional tracking.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
CookieConsent | Pozsonyi Dent / consent management | Stores the visitor’s cookie consent preferences. | 1 year | HTTP cookie |
cmplz_functional | Complianz | Stores consent status for essential cookies. | 365 days | HTTP cookie |
cmplz_preferences | Complianz | Stores consent preferences for functional options. | 365 days | HTTP cookie |
cmplz_statistics | Complianz | Records acceptance or rejection of statistics cookies. | 365 days | HTTP cookie |
cmplz_marketing | Complianz | Records acceptance or rejection of marketing cookies. | 365 days | HTTP cookie |
cmplz_policy_id | Complianz | Stores the version of the accepted cookie policy. | 365 days | HTTP cookie |
cmplz_consented_services | Complianz | Stores the services for which consent was given or denied. | 365 days | HTTP cookie |
cmplz_banner-status | Complianz | Stores the status of the cookie banner. | 365 days | HTTP cookie |
cmplz_user_data | Complianz | Stores information related to the consent banner configuration. | 365 days | Browser storage / cookie |
cmplz_saved_categories | Complianz | Supports stored category choices and consent updates. | 365 days | HTTP cookie |
cmplz_saved_services | Complianz | Supports stored service-specific consent choices. | 365 days | HTTP cookie |
pll_language | Polylang | Remembers the Hungarian or English language selection. | 1 year | HTTP cookie |
4.2 Google Analytics – statistics cookies and data requests
Google Analytics measures website traffic and usage. The entry collect refers to a data transmission request, not a cookie stored in your browser.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
_ga | Google Analytics | Distinguishes browsers for visitor analytics and site-usage statistics. | Up to 2 years | HTTP cookie |
_ga_* | Google Analytics 4 | Persists analytics session state and associated GA4 identifiers. | Up to 2 years | HTTP cookie |
_gat | Google Analytics | Regulates the rate of analytics measurement requests. | Typically 1 minute | HTTP cookie |
_gid | Google Analytics | Distinguishes visitors and supports usage statistics. | 24 hours | HTTP cookie |
collect | Google Analytics | Sends device and website-usage measurements to a Google Analytics endpoint; this is not a stored cookie. | During the request | Tracking request / pixel |
4.3 Google Ads and Meta Pixel – advertising cookies
Google Ads and Meta Pixel measure advertising performance, website visits and conversions associated with campaigns. An _fbc value is created when the visit includes a relevant Meta click identifier; it is nonetheless part of the website’s advertising measurement setup.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
_gcl_au | Google Ads / Google tag | Supports attribution of ad clicks and advertising conversions. | Approx. 90 days | HTTP cookie |
_gcl_aw | Google Ads / Conversion Linker | Stores Google advertising click identifiers for conversion attribution. | Approx. 90 days | HTTP cookie |
_fbp | Meta Pixel | Identifies browsers for Facebook and Instagram advertising measurement. | Approx. 90 days | HTTP cookie |
_fbc | Meta Pixel | Stores a Meta ad click identifier when a visitor arrives with an fbclid URL parameter. | Approx. 90 days | HTTP cookie |
The retention periods shown reflect typical provider settings. Actual durations may vary depending on your browser and the configuration of the services used.
5Third-party providers and technologies
Several external services are involved in the website’s operation and measurement. Google Tag Manager manages scripts and tags; it is not itself equivalent to the use of a specific analytics or advertising cookie.
6Consent and withdrawal
On your first visit, the cookie banner allows you to accept or reject non-essential categories and adjust your preferences. We ask for prior permission for analytics and marketing cookies. Declining optional cookies does not prevent access to essential website content.
Consent to the use of non-essential cookies can be withdrawn at any time. Withdrawal does not affect the lawfulness of processing carried out on the basis of consent before its withdrawal.
For Google advertising and analytics services, the consent signals ad_storage, analytics_storage, ad_user_data and ad_personalization support the handling of consent choices. Meta Pixel advertising measurements also require prior consent.
7Appointments and sensitive health information
The website uses the FlexiDent appointment booking system. Names, contact information, appointment details and other information submitted during a booking are processed for scheduling and patient administration, as described in the clinic’s Privacy Notice. They are distinct from advertising measurement data.
Health information, details of dental treatments and data identifying patients require particular protection. Information collected when booking an appointment is used for organising appointments and providing clinical services, rather than for the purposes of analytics or advertising cookies.
8Browser controls, security and deletion
You can delete or restrict cookies using your browser settings. This can affect certain website features. Refusing analytics and advertising cookies does not necessarily mean you will stop seeing advertisements elsewhere; it primarily limits measurement and personalisation.
Cookies are not executable programs, but identifiers stored in the browser may present privacy risks if accessed without authorisation. Using an up-to-date browser and checking privacy settings regularly can reduce these risks.
9Your privacy rights and international transfers
Subject to applicable conditions, you may ask for information about personal-data processing, access, rectification, erasure, restriction, and data portability; you may object to relevant processing and withdraw consent at any time.
Information related to Google and Meta services may be processed outside the European Economic Area. Any such transfer must have a lawful mechanism and appropriate safeguards under the GDPR. More information is available in the providers’ privacy policies.
You may also complain to the Hungarian National Authority for Data Protection and Freedom of Information (NAIH): www.naih.hu.
10Contact, further information and policy updates
For privacy queries and the controller’s full registered details, please consult the Pozsonyi Dent Privacy Notice. Website: https://pozsonyident.hu/. Clinic: 1137 Budapest, Pozsonyi út 25, Hungary.
We may update this policy as our technologies or legal obligations change. Material changes will be published here and, where required, fresh consent will be requested.
Last updated: 23 October 2026.
Thank you for reading the Pozsonyi Dent Cookie Policy.
Cookie management on the (https://pozsonyident.hu) website
The (link) website uses HTTP cookies to ensure proper functionality and improve the user experience. If you do not accept all cookies, certain parts of the website may not function properly.
Cookies are small text files that a website may use to enhance the user experience. The (link) website uses various types of cookies, some of which are necessary for the proper functioning of the website. Cookies are stored in the browser, and their use requires the user’s consent. Some of the cookies used on the website are provided by third parties.
Cookie settings can also be changed at any time in your browser.
Necessary cookies Necessary cookies help with the use of the website by enabling essential functions. The website cannot function properly without these cookies. | ||||
| Name | Provider | Purpose | Expiry | Type |
| Complianz | Complianz | Stores the user’s cookie consent preferences. | 1 year | HTTP Cookie |
Statistics cookies Statistics cookies provide the website owner with information about how visitors interact with and use the website. The data is not linked to a specific individual. | ||||
| Name | Provider | Purpose | Expiry | Type |
| _ga | website link | Registers a unique identifier to collect statistical data based on the user’s browsing habits. | 2 years | HTTP Cookie |
| _gat | website link | Used by Google Analytics to regulate the request rate. | 1 day | HTTP Cookie |
| _gid | website link | Registers a unique identifier to collect statistical data based on the user’s browsing habits. | 1 day | HTTP Cookie |
| collect | Sends data about the user’s device and browsing habits to Google Analytics. Tracks visitors across different devices and marketing channels. | Session | Pixel Tracker | |